Emma's Shop - Fairfax's Beloved Boutique for Handmade Jewelry, Vintage Finds and Conscious Living

Some shops sell things. Emma's Shop tells a story. Tucked along Bolinas Road in the heart of downtown Fairfax, Emma's Shop is one of those rare local gems that feels instantly personal - a carefully curated world of handmade jewelry, vintage clothing, natural skincare, and artisanal goods that reflects the genuine taste, values, and creative spirit of the woman who built it.

Emma's Shop was created by jewelry designer and vintage collector Emma Rose out of a desire to merge her worlds of jewelry and vintage under one roof - a one-stop shop for all the goods. What started as a beautiful idea has grown into one of Fairfax's most beloved retail destinations, with a loyal community of locals who stop in not just to shop but to connect with something that feels authentically, joyfully Marin.

The Founder - A True West Marin Original

Emma is a local girl who is very talented and creates many of the items she sells, and that origin story matters deeply to what Emma's Shop is and how it feels. Emma still makes all of her Emma Rose Designs jewelry out of her tree house in West Marin, California - a detail that is as charming as it sounds, and one that imbues every piece in the shop with a sense of place and intentionality that mass-produced goods simply cannot replicate.

Two Beautiful Locations on Bolinas Road

In June of 2020, Emma signed the lease to a sweet little brick-and-mortar space in Fairfax at 29 Bolinas Road. Two years later, in June of 2022, she opened her second retail location in collaboration with Fox and Stone Salon and Collective at 54 Bolinas Road - a sun-filled space with tall ceilings and windows, with a full-service salon behind it. Two shops, one street, one vision - the kind of organic growth that happens when a community genuinely embraces what you are doing.

The Collection - Mindfully Curated, Locally Rooted

Emma's Shop carries both vintage and new curated brands, all selected with the same discerning eye that goes into her own jewelry designs. The store is packed with a curated selection of vintage clothing, jewelry, and handmade artisanal products that are both beautiful and functional - from organic skincare to herbal remedies, natural wellness products, superfood powders, and eco-conscious beauty essentials.

The ethos running through every shelf and rack is one of conscious living - sustainability, local sourcing, natural ingredients, and the belief that the things you surround yourself with should be beautiful, purposeful, and made with care.

A Fairfax Community Anchor

Emma's Shop has become a beloved fixture of the Fairfax community, with many locals stopping in for a browse and a chat on a regular basis. That sense of community is no accident - it is the natural result of a shop that genuinely reflects the town it calls home. Fairfax has always been a place that celebrates independent spirit, creative living, and conscious community, and Emma's Shop embodies all of it.

Whether you are hunting for a one-of-a-kind handmade ring, a vintage piece that nobody else has, a natural skincare essential, or the perfect gift for someone who appreciates real craft and thoughtful curation, Emma's Shop is where Fairfax shops.

54 Bolinas Road, Fairfax, CA 94930 (primary location) (415) 295-7352 hello@emmas-shop.com emmas-shop.com @emmas__shop on Instagram

Open Tuesday-Sunday 11:00 AM - 6:00 PM. Closed Monday. Walk-ins welcome.