Good Earth Natural Foods - Marin County's Beloved Independent Organic Grocer Since 1969

Long before organic became a buzzword and natural food went mainstream, Good Earth Natural Foods was already doing the hard work - sourcing the cleanest ingredients, pushing suppliers toward higher standards, and feeding Marin County with an uncompromising commitment to the health of both people and planet. Proudly serving Marin County since 1969, Good Earth is not just a grocery store. It is a Marin institution, and for tens of thousands of locals, it is the only place they would consider doing their weekly shop.

Independent, Local, and Uncompromising

Good Earth is an independent natural and organic grocer - not a chain, not a franchise - with deep roots in the Marin community going back to its earliest days on Bolinas Road in Fairfax. Co-owners Mark Squire and Al Baylacq have built something genuinely rare in modern retail: a grocery store with a soul. From the very beginning, Good Earth has never been content to simply accept the status quo - always pushing the envelope, encouraging food growers and manufacturers to produce food of a higher quality, and holding organic certification as its fundamental quality standard because of the protections it provides for people and planet alike.

The Largest Selection of Organic in Marin County

Good Earth has remained dedicated to supporting the health and sustainability of the community for over 55 years, working diligently to offer customers the largest selection of organic products in Marin County. Every aisle reflects that commitment - from certified organic produce and responsibly raised meats to sustainable seafood, artisan cheeses, biodynamic and sustainable wines, and an extensive bulk herbs and teas section that dedicated health-conscious shoppers have been pulling from for decades. Throughout both stores, foods are grown and prepared using a minimum of processing and no chemical pesticides, herbicides, or food additives.

A Full Marketplace Under One Roof

What sets Good Earth apart from every other natural food option in Marin is the sheer depth of what is available under one roof. The prepared foods program alone is worth the trip. The in-store kitchen offers hot and cold deli sandwiches, a vegetarian salad and hot food bar, an authentic taqueria, a wok and grill, natural stews and seafood chowders, rotisserie organic chicken, fresh sushi, an organic bakery, and a full cafe serving organic juices, smoothies, and espresso drinks. Whether you are grabbing a quick lunch, stocking a vacation rental, or doing a full weekly shop, Good Earth covers it all with a quality level that consistently outshines far larger competitors.

Two Locations - and a Third on the Way

Good Earth currently operates two beloved Marin County locations - Fairfax Plaza at 720 Center Blvd in Fairfax, and the Shoreline Marketplace in Tam Valley at 201 Flamingo Rd in Mill Valley. Both stores are open daily from 8:00 AM to 9:00 PM, with online ordering, curbside pickup, and local delivery available. And for North Marin shoppers, a third location is planned for the Terra Linda neighborhood of San Rafael, expected to open in Spring 2027 - bringing Good Earth's commitment to clean, organic food to an even wider corner of the county.

A Community Anchor for Over 55 Years

Generations of Marin families have grown up shopping at Good Earth - trusting its buyers to vet what is on the shelves so they do not have to. The staff is knowledgeable, the standards are transparent, and the experience of shopping there feels nothing like a conventional grocery run. It feels like a community act. In a county that has always cared deeply about how food is grown and where it comes from, Good Earth Natural Foods has been the standard-bearer for over half a century - and shows no signs of slowing down.

Fairfax - 720 Center Blvd, Fairfax, CA 94930 Mill Valley (Tam Valley) - 201 Flamingo Rd, Mill Valley, CA 94941 genatural.com

Open daily 8:00 AM - 9:00 PM. Online ordering, curbside pickup, and local delivery available.